Reaching 1.6 Billion Views, MV ‘Kill This Love’ Makes BLACKPINK The First K-Pop Idol To Achieve This Feat


‘Kill This Love’ Was Originally Released On April 5, 2019 At Midnight KST, Meaning It Took Approximately Three Years, Two Months, 14 Days, And 3 Hours To Reach The Milestone.

Another brilliant achievement was successfully inscribed by the girl group BLACK PINK by making K-pop history on YouTube. On June 19 at approximately 3 a.m. KST, BLACKPINK’s music video for their 2019 hit song “Kill This Love” surpassed 1.6 billion views on YouTube, making it their second music video after “DDU-DU DDU-DU.”

With this latest achievement, BLACKPINK is now the first Korean artist to reach the 1.6 billion mark with more than one music video. “Kill This Love” was originally released on April 5, 2019 at midnight KST, meaning that the video took approximately three years, two months, 14 days, and 3 hours to reach the milestone.

Apart from “Kill This Love” and “DDU-DU DDU-DU” the only other Korean music video to have reached 1.6 billion views on YouTube to date is PSY ‘s legendary hit “Gangnam Style”. It’s not surprising that Jennie et al’s successful achievement made Blinks even more proud.

While it was written by Teddy Park and Bekuh Boom and co-produced by them with R.Tee and 24, the single “Kill This Love” is described as an electropop song, whose lyrics talk about the girls’ decision to end a toxic relationship. The Japanese version of the song was released on October 16, 2019.

An accompanying music video for the song was directed by Seo Hyun-seung and uploaded to BLACKPINK’s YouTube channel at the same time as the single’s release. Upon release, the music video broke the record for most views in 24 hours, racking up 56.7 million views and, as of November 2021, amassing more than 1.4 billion views on the platform.

Commercially, the single “Kill This Love” has reached the charts in 27 countries. The song also peaked at number two in South Korea and became the group’s first top-50 hit in the United States and the United Kingdom, thus also becoming the highest-charting female K-pop song on the Billboard Hot 100 at the time and having been certified gold in Japan and silver. in England.


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