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Like every Thursday in the DNA Citizen we had a new edition of Letra y Música with Ricardo Martínez. On this occasion, the UDP academic brought us a column dedicated to the best advertising jingles.
to the rhythm of the song “The simplicity of things” by Alberto Plaza, Ricardo Martínez began his column. The melody in question was part of an advertising spot for the Clos de Pirque wine brand during the 90s.
“Jingles appear along with commerce. The ‘Codex de Montpellier’, which is a document that records music from the 13th century, records the singing that took place at fairs in France. The jingles are on the street and then they go to music halls, to the radio and finally to television”, explained the author of the book “Clásicos AM”.
Souvenir advertising jingles
“We can do it, we can do it” It is a melodic phrase that is surely in the unconscious of many Chileans. And it was part of a classic advertisement for Soprole yogurt during the 90s, the one marked by your motivational message.
“What I like is that this jingle takes something from Rocky, who is the famous ‘learning montage’. They show you what happened in months in a few seconds. They said, ‘let’s do the same, but for a child who learns to ride a bike or roller skates,’ said Martínez.
Not all music commercials were made during the 90s. And it is that during the year 1984 an advertisement for the Vitac brand was launched, for vitamins c:
According to Ricardo Martinez, the jingle from the Simón Bolívar Institute is “an absolute classic”:
But, since Chile was once the country of the teleseries war, at one time it was the country of the war of the jingles of educational institutes:
“In the book ‘The eighties era’ by Macarena Contardo and Óscar García, a whole journey is made on this subject and above all, with how sophisticated the jingles were. Advertising lost a bit if you didn’t see it, because it was like a movie,” explained the UDP academic in conversation with Ciudadano ADN.
