The advertising jingles that inhabit our memory

Like every Thursday in the DNA Citizen we had a new edition of Letra y Música with Ricardo Martínez. On this occasion, the UDP academic brought us a column dedicated to the best advertising jingles.

to the rhythm of the song “The simplicity of things” by Alberto Plaza, Ricardo Martínez began his column. The melody in question was part of an advertising spot for the Clos de Pirque wine brand during the 90s.

“Jingles appear along with commerce. The ‘Codex de Montpellier’, which is a document that records music from the 13th century, records the singing that took place at fairs in France. The jingles are on the street and then they go to music halls, to the radio and finally to television”, explained the author of the book “Clásicos AM”.