Weekend Box-workplace: March 18-20, 2011



of the ‘Wolf Pack’ gets #1…

A quite uninteresting weekend on the

container-office. Despite LIMITLESS establishing in 1st vicinity with close to

$20M, the opposite 2 new releases of the weekend, THE LINCOLN LAWYER

and PAUL, opened in 4th and 5th region respectively at the same time as closing

weekend’s #1 film, BATTLE: LOS ANGELES, dropped 60% of its

target market from a week in the past, and down-shifted into third vicinity, nevertheless

ahead of the 2 freshmen. All 3 new films had been receiving

solid CinemaScore feedback from visitors although, with LIMITLESS and

PAUL scoring a B+, while THE LINCOLN LAWYER turned into being lapped up

with a rating of A-.

RANGO appears to be the movie

that many are speakme about in recent times, keeping its 2d place

spot from remaining weekend, even as increasing its average general to $93M

in its 0.33 weekend of launch. The other topic that seems to

have Hollywood humming, is the lack of younger humans going to

films these days. Over 70% of the LIMITLESS target market became over the

age of 25, according to Yahoo

Movies. Over ninety four% of the target audience for THE LINCOLN LAWYER became

over the age of 25 (that’s what you get while you positioned a non-shirtless

McConaughey as the lead in a movie), while even the fanboy-orientated

PAUL featured an audience of 60% that became made of 25-year-olds

and over.

MARS NEEDS MOMS seems to be the

“bomb” of the season, grossing most effective $15M domestically,

and most effective some other $23M internationally. I can’t consider so as to

pay the $150M bill that it cost to provide the movie. Yipes!

THE KING’S SPEECH became in the end

removed from the top 10 this weekend, in most effective its 17th week of

launch…first-class! The movie ended up with about $133M, notwithstanding

taking off gradual and in confined launch. Just is going to reveal what a

stuttering king can do for the container-office! GNOMEO & JULIET changed into

also knocked from the top 10 this weekend, with a totally first rate

$94M in grosses (although we don’t clearly realize how lots it fee),

whilst Adam Sandler’s ultra-modern “comedy”, JUST GO WITH IT,

ended up with $98M, which was Sandler’s lowest typical box-office

comedy gross because 2000’s LITTLE NICKY with $39M (although I

suppose you could consider 2009’s FUNNY PEOPLE a “comedy”

as nicely — that film handiest grossed $52M).

Next week sees the discharge of

simplest 2 “big movies”, the first of that is a sequel to

final yr’s marvel-hit DIARY OF A WIMPY KID which cost $15M to

make, at the same time as grossing $64M typical. This yr’s observe-up (wow,

they wrote it up pretty speedy, eh?) is entitled DIARY

OF A WIMPY KID: RODRICK RULES and stars nobody we recognise or

certainly care about. The other film being launched is Zack Snyder’s SUCKER

PUNCH, which we’re very excited about (we’re giving away unfastened

swag HERE)

because it comes from a exceptional director, looks as if a ton of a laugh and

capabilities hot chicks kicking ass. Yes, please! So how tons $$$ do

you suspect SUCKER PUNCH will open with next weekend? VOTE



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