At this year’s CinemaCon trade show in Las Vegas, Dolby Cinema displayed an incorrect graphic showcasing a slate of 2022 film release dates.
At this year’s CinemaCon in Las Vegas, Dolby Cinema shared an incorrect graphic displaying 2022 film release dates. CinemaCon is an annual convention held by The National Association of Theatre Owners to promote and celebrate upcoming films as well as showcase other facets in the motion picture industry such as distribution, exhibition, and marketing. Film production studios also use such trade shows as a venue to market their latest slate of films.
When movies are announced far ahead of their planned release dates, schedules can shift due to many unforeseen reasons. Accidents resulting in actor’s injuries can cause production delays which can further result in the delay of a film’s release, as was the case with Maze Runner: The Death Cure after lead actor Dylan O’Brien was hit by a car. Many productions in the past few year had also suffered delays due to complications with the ongoing COVID-19 pandemic, such as Top Gun: Maverick. When a release date shifts, advertisements and other periphery documents need to be swiftly updated to reflect the change.
Screen Rant sat in at this year’s CinemaCon located at Caesars Palace in Las Vegas where Dolby Cinema recently shared an incorrect graphic displaying 2022 film release dates. The graphic in question consisted of a long timeline of films from this year that will use Dolby Cinema’s technology. Films included on this list are The Lost City, Sonic the Hedgehog 2, and The Northman, each having already been released. The list also includes upcoming films such as Jurassic World: Dominion, Nope, and Spider-Man: Across the Spider-Verse (Part One). The graphic has Across the Spider-Verse listed as to be released in October, however, the animated film is now slated to be released in June 2023 following a recent announcement by Sony. Check out the incorrect image below.
With Dolby Cinema listing Across the Spider-Verse‘s release date in October, the graphic must have been produced prior to last week when Sony’s announced that the film would be pushed back to next year, marking the second time the film was delayed. Although Sony has yet to reveal the reason as to why the release date of the film was delayed, Spider-Verse producer Chris Miller’s reaction to the news, commenting on how the added time will allow the film to be great, implies that the animated film may have needed the extra production time to fully realize their creative vision.
Spider-Man: Into the Spider-Verse had set a high bar for its sequel due to the film’s stunning visual style that combined both 2D and 3D animation techniques and its strong narrative that helped propel the film into one of the highest grossing films of the year. Across the Spider-Verse will see Miles Morales team up with other super-powered Spider-people and navigate multiple universes each with their own unique visual flair. Miller’s creative partner and writer Phil Lord had said Spider-Verse 2 is trying to push animation further than before. With such ambition, it is no wonder that Spider-Man: Across the Spider-Verse will need as much time as possible to live up to the hype generated by its predecessor, thus making it understandable for Dolby Cinema to have the film listed incorrectly their release date graphic due to the recent delay.
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Brandon Louis is a TV/Movie news writer. He grew up absorbing every book, movie, TV show that he could get his eyes on. With a passion for storytelling, his favorite media can give an idea of who he is: Vertigo, Panic Room, Jurassic Park, Lawrence of Arabia.