Agent Kannayiram: Innovative ground promotions for Santhanam's film – Movie Crow

Agent Kannayiram: Innovative ground promotions for Santhanam's film

Telugu blockbuster Agent Sai Srinivasa Athreya [2019] written by Swaroop RSJ and Navin Polishetty is coming to Tamil as Agent Kannayiram starring Santhanam in the lead. The movie is scheduled to release in theaters on November 25, 2022 and in lieu of the same, the makers have implemented an innovative way of promoting the movie on ground. 

Men dressed up as ‘Agent Kannayiram’ with his signature detective hat and all black from head to toe are roaming around cities like Chennai and Coimbatore, and the makers have asked the general public to share a picture of such ‘agents’ using the hashtag #SpottedAK. So far these ‘AKs’ have been spotted at Nexus Mall, Chennai and in various bus stands of Coimbatore.
It’s time for Coimbatore to witness the wacky things done by our Agents! @iamsanthanam’s #AgentKannayiram In Cinemas From Nov 25th.#SpottedAK @thisisysr @IRiyaSuman @VijaytvpugazhO @manojbeedha_dir @LabyrinthFilms_ @DoneChannel1 pic.twitter.com/yoZWpPKLtk
Directed by Manoj Beedha of Vanjagar Ulagam fame, Agent Kannayiram also stars Riya Suman, Cooku With Comali Pugazh among others and has Yuvan Shankar Raja for music. The movie’s story centers around a private detective, who runs his own agency, solving menial cases with the help of his assistant. Things take a serious turn when a father seeks his help to investigate his daughter’s murder.  Agent Kannayiram Trailer


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